Parentwise Solutions

Babywise, (On Becoming Babywise by Gary Ezzo and Dr. Robert Bucknam, published by Charleston Publishing Group, Inc), is responsible for a major shift in public opinion at the close of the 20th century regarding the nurturing of infants. In the mid 1990s Babywise tapped into a disgruntled, frustrated and fatigued mothering population with a hopeful message and promise of nighttime sleep, healthy babies, and rested mothers. 

First published in 1994, Babywise principles quickly spread throughout the world, establishing itself in the centrist position between the strictness of the hyper-scheduling school of thought at one extreme and the mother-centered, Attachment Parenting, approach at the other.

Today, the Babywise popularity is most closely associated with helping newborns organize and stabilize nighttime sleep patterns. Babywise statistics demonstrates that most infants on the program will achieve 7 to 8 hours of continuous nighttime sleep between 7 and 9 weeks with 10 hours by week twelve. Synonyms associated with Babywise popularity include healthy sleep, infant contentment, alertness, and excellent weight gain. Babywise continues in global popularity in fifteen languages and comes with the applaud of millions of thankful parents.